H U G G I E S
We were asked to launch Huggies New Leaf, a new super soft and plant-based training diaper. But launching during a pandemic comes with certain… challenges. Like not being able to have kids on set.
Instead, we created a playful, animated brand universe to teach kids and parents alike that when you’re comfortable, you’re confident.
Nature Calls
The potty training tale
You know how you always have to pee when you hear or think of running water? After doing some research we discovered that it’s actually a quirk we all have from birth.
So to help parents speed up the potty training process, we wrote a water-themed children’s book to read while on the potty.
The tale follows Lance the Panda, and the young Casey who wants to prove her bravery by traversing The Wetlands. We even had water sounds throughout the tale to make it more immersive.